The web3 ecosystem for the world's creatives and digitization of the art world
Protocol.ART is the web3 ecosystem by .ART Domains.
The rollout of Protocol.ART begins with the integration of Ethereum Name Service (ENS), allowing members of the .ART community to go beyond their standard DNS domain and streamline their digital identity to the web3 space.
The governance is centered around a voting-based system drawing heavily from the DAO model. The ecosystem will be governed by two sides: elected art institutions, councils, and universities, as well as crypto companies.
An upcoming airdrop of the tokens will distribute the governance among 220,000+ .ART DNS and future ENS .ART owners. The distribution of the tokens will allow our diverse, creative, and artistic community to shape the future of the ecosystem.
Ulvi Kasimov, .ART Founder & CEO, on the Importance of Digitization for the art world
.ART is the internet domain for the world’s art and creative community. Launched under an exclusive agreement between UK Creative Ideas Ltd and ICANN in 2016, .ART is one of the fastest-growing top-level domains for creatives, with more than 220,000 domains registered to date.
In 2019, .ART launched "Digital Twin” to securely archive art and cultural object metadata. .ART’s global team across London, Beijing, Los Angeles, and Washington D.C. shares the mission to bring technology and art together, creating a digital infrastructure for the international creative community.